Self-publishing is changing, and for the better. Authors are becoming more professional, and realizing that the “self” in self publishing means that they are responsible for all aspects of their book. Not just the story: but the editing, the cover and interior design, the marketing, the lot.
I started offering formatting services because I found that the frequent advice of – “just use styles in Word and upload a doc file to Amazon” – didn’t work well. I was also told I couldn’t use proper bullets or numbered lists, that tables wouldn’t work unless I used an image for them. All that advice was wrong. Although there are limitations, due to the variety of eReaders and devices that your reader may be using, it’s entirely possible to create beautiful eBooks.
I could tell you what I do – but I think it’s better in my client’s words: